“SPOOKY COUTURE” S/S 2020
This collection will mark Jackson Wiederhoeft’s first full collection under his namesake label. He is a graduate of Parsons School of Design, where he won “Women’s Designer of the Year” in 2016 for his thesis collection, “The Dollies.” Pieces from this collection went on to be featured in publications like CR, V, and Vogue Hommes, worn by the likes of Rihanna, Aquaria, and Lil’ Kim.
An obsession with theatre, dance, and the magic of live performance has always fueled Jackson’s work. Every look he designs comes along with its own character, each unique in this faerie tale-esque, overdrawn universe.
The collection embraces couture level refinement, drawing on details from Victorian hunting ensembles to Dungeons and Dragons figurines. Coming from a theatrical background, Wiederhoeft seeks to provide a compelling visual narrative, to provide viewers with something that is highly romantic, emotionally joyous, both familiar and new - a modern nostalgia.